Mar 29, 2023

Three Unique Embedded Fintech Distribution Models Growing Fast


n the ever-evolving world of fintech, innovation is vital. Embedded fintech distribution models have emerged as a game-changer, providing unique ways to integrate financial services into other industries. From Buy Now, Pay Later to Embedded Insurance, these models are shaking up the industry and growing at an impressive pace. In this article, we'll explore three unique embedded fintech distribution models that are gaining momentum and transforming how consumers access financial services. So fasten your seatbelts and get ready to discover the future of finance!

What is Embedded Fintech?

Embedded fintech refers to integrating financial services into non-financial products or services. It combines financial products such as payments, lending, insurance, and investing with other services to create a seamless and integrated customer experience.

Embedded fintech is becoming increasingly popular as it provides a more convenient and efficient way for customers to access financial services. It also creates new revenue streams for non-financial companies that can offer financial products as part of their service.

Marketplaces incorporate financial services to enhance their services

Incorporating financial services into marketplaces has become an increasingly popular strategy for enhancing their services. By doing so, marketplaces can offer a more comprehensive and seamless customer experience while creating new revenue streams.

One of the primary advantages of incorporating financial services is the added convenience. For instance, e-commerce platforms offering integrated payment options enable customers to complete their transactions without leaving the platform. It creates a more streamlined customer experience by increasing the likelihood of repeat business.

Furthermore, offering financial services can provide marketplaces with an opportunity to generate additional revenue. For example, they can earn commissions on loans or insurance policies sold through their platform or charge fees for payment processing. As a result, it can become a significant source of revenue for marketplaces, which helps to improve their profitability and provide more resources for investing in their platform and services.

Overall, the trend of incorporating financial services into marketplaces is expected to continue growing. By doing so, marketplaces can offer their customers a more convenient, streamlined, and comprehensive experience while generating new revenue streams and improving customer loyalty. As such, incorporating financial services into marketplaces is a strategy that can benefit both the customers and the platforms themselves.

Business software developers who charge for their convenience

Offering subscription-based models is one of the main ways that business software vendors monetize their simplicity of use. These models allow customers to pay a regular fee to access the software and its features rather than making a huge upfront investment in software licences. It makes the software more accessible and affordable for customers while providing a predictable revenue stream for the software providers.

Additionally, some software providers can monetize their ease of service by offering add-on features and services. For example, a software provider that offers a project management tool may also provide additional services like team collaboration tools or reporting features. By offering these additional services, the software provider can increase the value of their software and generate additional revenue.

Finally, some software providers can monetize their ease of service by offering consulting or implementation services. By providing expert guidance and assistance in setting up and using the software, providers can help their customers get the most out of the software while generating additional revenue.

Making good on their promises, consumer companies

One way that consumer companies are making good on their promises is by delivering high-quality products that meet or exceed customer expectations. It includes not only the core functionality of the product but also factors such as durability, ease of use, and aesthetic appeal. In addition, by delivering products that are well-designed and built to last, consumer companies can build a strong reputation for quality and reliability.

Another way that consumer companies are making good on their promises is by providing excellent customer service. It includes offering easy and convenient ways for customers to get in touch with the company and responding promptly and effectively to any issues or concerns. By providing top-notch customer service, consumer companies can show their customers that they truly value their business and are committed to their satisfaction.


Embedded fintech is transforming the marketplace industry by offering unique structural advantages that benefit both the merchants and the platform providers. As the trend continues to grow, we expect to see more innovation and disruption in finance and commerce.